My brief TV career (4)
The meeting with Leo Burnett: twelve guys in black suits. l’m not sure they always wore black suits, but I think when they wanted to bury a project they all dressed alike. I had the feeling that I was participating in my own funeral.
They showed the pilot, and when it was over one of them said almost as if it had been scripted, “Jesus, this is gonna play great down at Greenwich Village.”
A second guy said, “Couldn’t you get that black guy and that white girl a little more focused onscreen?”
And then a third one says, “When’s Pete Seeger coming on?”
What Jack Sobol told us would happen had happened. The show was known to everybody as used goods. Greschler pulled out, and we got William Morris, which could do very little.
Here’s how Jim McGuinn remembered it when he talked to Ted a few years ago:
One of the worst meetings I can ever remember having was when i screened our pilot at Schlitz‘s new ad agency in Chicago. It was in a big conference room. They had about 12 people there, and they just started throwing darts at us: “Oh, well, I don’t know…”
One guy said, “Well, this music reminds me of the type of stuff we used to do when I was in college and we used to sit around in our bare feet and drink beer and sing songs like that, and I don’t think it belongs on television.“
I said, “Well sir, I think that’s the point of it. This is the type of music that people do drink beer to, and we‘re talking Schlitz here.”
“No, no, this isn’t right, we can get a much better deal on reruns of sitcoms,” Pete and Gladys or whatever the hell it was. So I knew we were dead.